Examining MMA’s Support of the Lou Ruvo Center for Brain Health as PR Strategy

Brain Trauma Study

When combat sports representatives publicized a joint effort with Senators John McCain (R-AZ) and Harry Reid (D-NV) to support the Cleveland Clinic Lou Ruvo Center for Brain Health’s study of professional fighters last Tuesday, the announcement represented a huge success for the MMA world, in more ways than one.

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The Ultimate Fighter: ‘Nations’: The UFC’s Cross-Cultural Resource

TUF Nations

The latest series of The Ultimate Fighter, dubbed Nations, is in full swing. Pitting the mixed martial artists of Australia and Canada against one another, it’s perhaps no surprise that didgeridoos and moose heads are already being embraced as clichéd catalysts in the growing cultural tension between the two teams.

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Cost-Benefit Analysis: Five-Round Non-Title Fights, Prestigious or Commonplace?

'Shogun' Rua and Dan Henderson earned 'Fight of the Year' honours in their five-round non-title fight.

‘Shogun’ Rua and Dan Henderson earned ‘Fight of the Year’ honours in their five-round non-title fight.

In 2013, mixed martial arts hosted several five-round fights that sent fans into rapturous applause by their conclusions. Battles including Mark Hunt vs. Antonio “Bigfoot” Silva, Georges St-Pierre vs. Johny Hendricks, Michael Chandler vs. Eddie Alvarez II and Jon Jones vs. Alexander Gustafsson appeared to test the upper limits of physical human ability, delivering true main-event caliber performances. With no surprise, these four fights were on virtually every MMA outlet’s shortlist for “Fight of the Year” honors. Their common theme? Twenty-five minutes of in-ring action.

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Sponsorship in MMA: Keys to Raising a Fighter’s Stock Part II

UFC flyweight champion Demetrious Johnson repping his exclusive sponsorship agreement with Xbox.

UFC flyweight champion Demetrious Johnson repping his exclusive sponsorship agreement with Xbox.

Following on from last week’s entry, this week we detail five different marketing tactics that could improve the value of an MMA athlete’s sponsorship agreement to their fighters. Depending on different organisations’ policies regarding social media and sponsor endorsement, these methods are also applicable to professional athletes of all sports, from soccer to sailing.

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